Ambiente
Here comes the heavy artillery
It's going to heat up on the side of Frankfurt from February 3 to 7 with the great return of the Star Show Ambiente, champion of all categories of fairs dedicated to consumer goods. And he will not be alone, since he will be accompanied by two muscular bodyguards since they will be the above-named Creative World and above all the inimitable Christmasworld. No doubt the mixture will be tasty, and it's a safe bet that we will find the crowd of the big days in the gigantic exhibition center of the city.
In any case, what happiness in perspective to see this agitation again after these years of nightmare, because it is already certain that with some 4700 exhibitors the trilogy Ambiente, Creativeworld, Christmasworld is back to its good habits, namely an edition that is already sold out at the time of writing these lines, like in the happy times of 2019 that we thought we had forgotten, even if many positive signals have appeared in the world of large, well-known shows, but there, what the trilogy offers us definitely confirms what we knew, shows are unsinkable. Messe Frankfurt knows something about it, since its fairs born 800 years ago have seen green and unripe ones, which did not prevent them from resisting everything. The blow of the Covid was harsh, but these come out even stronger from this test in an impatient time.
Ambiente, Creativeworld, Christmasworld, a trilogy, original version
The world's largest consumer goods fair has always offered a widely proven staging, which is structured around a three-faceted offer, named Dining, Giving, Living qio sweep across a spectrum of breadth and depth unmatched on the planet. Let's remember that in the first segment, all the products related to the kitchen, the tableware, the small household appliances are exposed. There is no family of products that does not escape the system, which means that we discover not only what adorns and decorates our tables but also the thousand and one kitchen products from cutlery to everything which allows us to prepare our meals in all its aspects. And to allow visitors to better understand how it all works, many demonstrations are set up with the presence of chefs who allow them to discover their know-how thanks to the many tastings offered, which are always a great success. There is therefore great user-friendliness within these product families. As for tableware, there is something for everyone. From the most sophisticated to the simplest, to the warmest. It is also in this area that large volume purchases are handled for local authorities, hotel restaurants, but also cruise ships, etc. Dining because of its variety is unique in its kind.
Change of scenery, so to speak, since it is precisely the decoration that is in the spotlight in the segment living, and there too we sweep very wide. There is exposed everything that allows the development, the embellishment and the comfort of our habitat. This ranges from the smallest decoration close to the nice gadget, to interior furniture in all its forms, all its aspects, from traditional to contemporary. In this environment, it is difficult for the buyer whether he is from a large brand or a retailer not to find what he is looking for, with however an offer well targeted towards the latter, who constitute the bulk of the troops who roam the aisles. halls dedicated to this sector. Of course, decorative textiles is not forgotten, knowing the expertise of Messe Frankfurt in the field with Heimtextil which also signs its big comeback on its usual dates, namely in January, thus signing the opening of the winter season of shows dedicated to consumer products.
Finally, to complete the traditional loop of the big meeting Ambiente, remains the named segment Giving, dedicated to the field of gifts in all its forms. Unsurprisingly, leather goods occupy a significant place there, in the same way as costume jewelery or watches, but all this is only indicative of the classic structure of such an offer. Indeed this space offers a multitude of objects of all kinds that will delight the buyer specializing in this sector. Note that this trilogy will also be enriched this year with a new segment intended for the workspace, which has become an important part of our lives due to the home working.
A great duo to complete
But that's not all. Indeed, here are two newcomers and not the least important, since it is the Mythical Christmasworld and of Creativeworld who previously led their lives independently, since they had their specific appointments. But the Covid has changed everything, causing a disruption of calendars following this long period of cancellations. However, faced with an unprecedented situation, Messe Frankfurt has not remained inactive, far from it, since the organizers across the Rhine have rethought their strategy in terms of dates and organization, and it is in this way that from their very judicious reflections, they have decided to add Christmasworld and Creativeworld the appointment from Ambiente. Proud idea, in our opinion, because beyond the economy of a trip, this further expands the offer of the big meeting in February which is seen to be reinforced in its power, while the seconds already very popular , especially the very warm Christmasworld will be able to establish their notoriety a little more. It is however true that this exceptional show dedicated primarily to Christmas and celebrations in all its forms is a delight for the eyes, and it is enough to look at the often subjugated, even amazed look of the visitors to realize that they have not really left the world of childhood that lies dormant in each of us. It must be recognized that this exceptional show primarily offers everything related to the decoration of happy days, of which Christmas is the flagship. Everything is beauty, voluptuousness, elegance, softness. Ever more magnificently decorated fir trees, with multicolored garlands, balls and ribbons, beautifully designed nativity scenes, not to mention the sumptuous festive tables, illuminations, automatons, everything contributes to giving this impression of going through an enchanted parenthesis.
beyond the magical world of Christmasworld, we must not forget either, another great classic named Creativeworld which, as its name suggests, gives pride of place to creation in all its forms with a propensity for artistic craftsmanship, but also the rest, such as street art for example, to name but one. Creation is in essence vast and varied.
We could have expanded on other new features such as the development of digital which will make it possible to extend communication and exchanges between buyers and sellers thanks to the company nm.media hub (formerly nextrade). We will also go over the tremendous success of global sourcing, despite the virtual absence of Chinese exhibitors, largely replaced by very aggressive Indian and Turkish companies. All this to say that internationality will be an essential marker of this meeting, but knowing the performance of Messe Frankfurt in this area, no need to expand.
So there you have it, the Grand Mondial Consumer Goods Fair back in top form after these dark years to the delight of all, exhibitors and visitors alike. We bet that we will not be bored on the Frankfurt side this winter.
Ambiente/Christmasworld :3/7 February 2023
Creativeworl : 4/7 February 2023
Frankfurt Trade Fair
