Spoga+gafa pre-show June 18/20, 2023
When green sees life in pink
It was during a beautiful sunny day at the start of a radiant Spanish spring that the European press conference was held to present the 2023 edition of the salon spoga+gafa in the beautiful city of Madrid. However, and despite all the temptations of a getaway offered by the green Iberian capital, the day was very studious and rich in information, since all the indicators are green, without any bad pun for an appointment that promises to be very attractive.
Do you still need to present spoga+gafa, the only real international platform dedicated to the garden, but also more broadly to all outdoor activities and leisure, grouped under this not very elegant anglicism of outdoor. Still, whatever the term used, there is nowhere in the world a platform that offers such a complete offer in the sector. From gardening, decoration, plants, to garden furniture, the offer is wide, to say the least. But in addition, it is a space that has experienced rapid growth in recent years, so much so that it has almost become a living room in the living room, it is about barbecues. More than ever in tune with the times, the sector will once again deploy heavy artillery this year, with a firework of novelties and innovations proposed by the players in a profession that has been booming for several years, as it is true that this cooking appliance installed in the heart of gardens that have become real living rooms has become an iconic object in the homes of Western populations. Better still, this phenomenon of life in the open air around a barbecue has allowed the appearance of products such as garden furniture which are experiencing continuous growth, supported by the appearance of new materials which make them almost invulnerable to bad weather. Without forgetting the aesthetic element. Thus, manufacturers offer consumers a whole range where design is very present, allowing them to furnish their green spaces regardless of their size, without omitting the decorative aspect. In short, we no longer live in our private green spaces as two decades ago and everything shows that the movement is not about to stop in a world where the aspiration to conviviality and well-being are essential in an increasingly aggressive and violent world.
Strong arguments for Spoga+Gafa
In such a context, le salon spoga+gafa has solid arguments to seduce companies and players involved in this market. It should therefore come as no surprise if in Koelnmesse, at the helm of the event, there is serenity in the face of this upcoming session, which will be held from June 18 to 20 in the Cologne exhibition center. This confidence is all the more justified as this 2023 edition confirms that of last year, which had experienced its great comeback after the nightmare of the pandemic. In effect, spoga+gafa was one of the major post-Covid European pioneer shows, and this one had been a real success, to the point of even surprising the organizers who were not expecting such positive results, both in terms of exhibitors and crowded. Everything was back to normal as if nothing had happened for two years. We must see a real desire for each other to finally renew physical contact after these so trying periods of isolation, but also the know-how of the teams. Koelnmesse who put the machine back on the road without the slightest hiccup, the slightest hitch. It is therefore in a peaceful but nevertheless still dynamic context that what awaits visitors for this edition was presented, which is already looking promising, since the number of 1000 exhibitors from 52 countries will already be exceeded, which implies the opening of four additional halls, bringing them to 14 in all. This rise in power is based on several factors, with first of all the return of exhibitors from Asia and from North America wishing to reconnect with European buyers. At the same time, those from the old continent and in particular the number of participants from Germany, Austria, Switzerland, Benelux and many other countries are also increasing,
This has resulted in an expansion of the offer, in consultation with exhibitors, of the four major segments, namely “single garden”, “garden creation & care” “garden bbq” and “garden living”
It should be noted without great surprise that the one dedicated to the fields of outdoor decoration, outdoor games, garden furniture and shading devices and of course barbecues is the largest in the world.
A red thread named Social garden
About unifying themes, the main one is called social garden, which is not surprising, as the socializing function of life in the garden is obvious, the rise in power of which is only being confirmed. No matter the size, from the balcony, to the terrace, passing the real garden, these living spaces have become places of pleasure, meetings, conviviality, and even good health, thus promoting social interaction. in a world that needs it so much. This will therefore be the red thread of the 2023 edition. There will be discussed subjects as varied as pleasure gardening, individual market gardening, but also the urban garden, the greening of cities, our relationship to the plant world, and many others. still others. All this will be accompanied by conferences, meetings, round tables, and interviews with international experts. Climate change will not be ignored far from it, via a stage set up in hall 6.
Of course, visitors will discover many other activities as the organizers know how to organize them so well. We don't have enough space to tell them in detail, but we'll give you an appointment after our visit.
So here is the rich program that awaits visitors for this 2023 edition, from June 18 to 20, and promises to be under the best auspices. It will take place according to his new calendar which collected all the votes last year, at the gates of a summer that promises to be radiant for the spoga+gafa show.