Spoga+gafa 2023
Greener than ever
Life in the garden and by extension in the open air is more than ever on the rise. In an uncertain, stressful, anxiety-provoking world, each green space, regardless of its size, has become a precious asset. We meet there, we cook there, we gather there with family, between friends, we integrate elements of comfort, decoration, we become a gardener there and we plant flowers, take care of plants, and even vegetable gardens. In such a context the living room spoga+gafa, has once again become the unmissable meeting place for players in all these professions, and proves it with record attendance, with figures that are very close to those of 2019, which fills the teams with ease Koelnmesse.
Indeed, the organizers are recording quite remarkable results. This is how more than 30,000 visitors, came from 122 countries went to meet 1853 exhibitors from 58 countries. These figures prove that the whole world is returning to the show, despite some difficulties in the field of air transport, even if these are really tending to diminish. Still, these statistics are of the utmost importance when you know the requirement of the German organizers in the international field. At the end of the analyzes and debriefings, they show a clear return of buyers from Asia and especially from North America, which is not nothing. By pushing the radiography of the visitors a little further, it is unsurprisingly those from the major European nations who occupy the first places in the ranking. Apart from Germany, out of competition, since it played at home, it is Great Britain, Italy, Spain, France and the Netherlands which occupy the first places in the ranking. Pushing the analysis a little further, we can see that the best progress comes from the United Kingdom, Italy, and especially the United States and Canada. Still in the international field, the organizers also experienced another reason for satisfaction with the arrival of 10 new countries. In short, this pretty cocktail allows the living room spoga+gafa to experience a very spectacular increase of 20%. Isn't life beautiful?
No coincidence
However, these results have an explanation. It is well known that you do not attract flies with vinegar. These are essentially in an offer that sweeps all sectors of the universe of the garden and outdoor life, which is no small feat. Yet this is the challenge Koelnmesse successfully, in each edition. Each market player finds his little ones there. All this means that the range of visitors is wide, from the florist retailer, through the decorator, the specialist in leisure furniture, small, medium and large garden centres, specialized mass distribution, etc., the list is long and above all varied. . In addition, there are often bridges between these different professions, which increases the attractiveness of the show. And then, as always on the Germanic platforms, there are various centers of animation, through the development of certain families of products, and of course, meetings, conferences, places of exchange. All this with the aim of facilitating trade negotiations. Let's never forget that our friends across the Rhine, who are very pragmatic in this area, are always very attentive to this aspect of professional platforms. Finally, the icing on the cake, visitors are always offered a central theme. This year it was called “Social Garden”. Behind this term, was hidden the strong idea of considering the garden and its derivatives as a place of meeting, of social bond. All this is certainly not a surprise as we know how essential our green spaces have become in our lives. But if the organizers have made it their red thread, it is because the phenomenon is only increasing as time goes by. This one is so significant that the garden is considered today as a real living room, which has a direct consequence on the overall offer.
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Priority to living comfort and pleasure
A few years ago, the notion of a garden often went hand in hand with a form of obligations that led to the duties of maintenance, work and tasks to be performed to keep our green spaces in good condition. However, as everyone's life has become more stressful, consumers have discovered how much these offer opportunities for well-being, comfort, pleasure and sociability. Then the ecological bomb exploded, which made everyone realize how essential our relationship to nature was, and to its respect in our lives. Beyond a certain hedonism, the whole world has realized that we have to take care of what it brings us. This is how today, gardens are considered real treasures, especially those located in our cities. So we obviously treated them with the honor due to their ranks. Care has been greatly facilitated by ever more sophisticated tools, ever easier to handle. The cleaning products have become remarkably effective, as visitors have noticed. So it shouldn't be surprising that these jewels of well-being have become our living spaces of life, of comfort. It is precisely here that a whole range of products have entered the scene, making consumers happy, and justifying the success of the show with professionals in the dedicated sectors.
Always stronger
It is in this context that the barbecue, garden furniture and decoration sectors have exploded in a few years and formed the backbone of the offer. spoga+gafa.
Thus outdoor furniture has become a source of inspiration for designers and a flourishing market for manufacturers, who have marketed entire ranges of products that can be used both outdoors and indoors thanks to the arrival of new materials, result of research and development efforts. These thus allow a versatility that has advanced the aesthetics of these products in a very spectacular way, so much so that the dedicated spaces at the show occupy a prominent place and a source of pleasure for the eyes for visitors, and this especially since the small decoration increases their value through a thousand and one objects that can be found everywhere in almost all the halls.
But the undisputed star of the show spoga+gafa, it is his majesty the Barbecue which alone represents a living room in the living room, as the offer is considerable. Unique in the world, it is a success, commensurate with the ever-increasing appeal of consumers for this type of device. Now very efficient in terms of safety of use, they are constantly improving in terms of ease of use and efficiency in the field of cooking. They allow everything. The time of simple merguez evenings, even if they still exist, belong to another era. The time has come for real gastronomy, as it is now possible to prepare high-quality dishes thanks to the technological qualities of the products offered by manufacturers who compete in dynamism and creativity, from the most accessible barbecues, to planchas, pizza ovens, up to very high-end kitchens, worthy of pianos for great chefs. How not to be seduced by this barbecue area which continues to gain ground with each edition. In any case and beyond its size within the exhibition center, it is impossible for visitors to miss it, because of the aromas that surround it, the result of the many tastings offered in many stands. be surprised by such success, and this one is not about to be denied.
With the structure of the offer the teams Koelnmesse, have perfectly known how to take the measure of the times in the field of the garden. The organizers have perfectly understood that the notion of the garden is combined with values of pleasure, which will increase in power in this uncertain world. They have also integrated its social dimension, which is one of the best ways to combat the frenzied individualism that reigns in our world. Once again our German friends were right as they are also right about the show dates. Now the spoga+gafa will be held at the dawn of summer, and frankly this calendar suits it perfectly.
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