interzum 2023
Eternal Interzum
This is what we can call a return to business with a bang. The 2023 edition of the show Interzum which was held from May 9 to 12 in the famous exhibition center of the city of Cologne recorded scores beyond all expectations during the three days of the fair. But is it any wonder?
Not really. Trade fairs with a strong reputation in a clearly identified market have regained all their former vigor, to the delight of those involved in the trades concerned. Such is the case of Interzum, one of the oldest salons signed Koelnmesse and which bears its sixty years of age and its eternal youth with magnificent presence.
But beyond the satisfaction, it is more essential than ever to remember that Interzum is an event that offers visitors everything that matters in the world of equipment, components and accessories for furniture, kitchens or bathrooms, parquet floors and interior fittings, decorative surfaces and wallpapers, laminate floors, panels in wood, fixings and locks, materials for sofas and sofas, without forgetting of course the bedding sector, which is still very dynamic, as this 2023 edition once again proved. It therefore goes without saying that the overall offer covers a very wide range, and concerns a very large number of industrialists and manufacturers in these sectors, particularly in the field of components and accessories without which nothing would leave their factories. That is why Interzum is essential. The novelties and innovations presented are of great interest to all of these fine people, who are not lacking in quality requirements, but not only as we will see later. Still, the exhibitors play big on this meeting and do not leave their share to the dogs either. All this creates an alchemy that makes this Across the Rhine meeting a unique moment where subcontracting finds its letters of nobility, also showing how many components can count in the manufacture of elements intended for furniture and by extension for fittings. of habitat. It's there too that Interzum is part of a very specific strategy put in place a few years ago by the teams Koelnmesse. Indeed with IMM and its satellites, in this case Living Kitchen for the kitchen in all its states, and Living Interior which brings together interior decoration in all its forms, the organizers cast a wide net, with the aim of positioning themselves as the place of reference in the field of home furnishings. Thus, from the components to the finished product, the Cologne appointments are essential in this area and are all linked to each other. All this is very clever, and no doubt explains the reasons for the success of the shows organized since the implementation of this strategy a few years ago. Successes which should gain momentum, with the end of the Covid episode, which has greatly affected the world of trade fairs in a more or less unequal way, depending on the organization schedules of each other, the most disabled have been the biennials, of which Interzum which took the full brunt of the closures.
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Back in full light
But all that already seems a long way off to us today, especially when we see the absolutely remarkable results of the show. Thus approximately 62,000 visitors responded present. Better yet, you should know that they came from 150 countries proof, if need be, of the remarkable attractiveness of the offer. These superb statistics in terms of internationality can only satisfy the teams Koelnmesse whose requirements are known in this area considered to be highly essential. Going into a little more detail, you should know that on the 1600 exhibitors covering the 186,000 m2 of the exhibition area, 1345 were foreign, which represented an overall percentage of 84% of companies coming from 59 countries present their novelties and innovations. As for professional visitors, they numbered among 62 000, which is also a very nice result. All these figures deserve to be really underlined when we know what the show has experienced, one of the most affected by the closure measures. Going a little further in detail, the statistics concerning the most represented visitors were unsurprisingly our German neighbors, followed by those from Italy, Spain and Poland. Also note the very noticeable presence of Turkish visitors, up 16%. That of the Indians is also on the rise. The Chinese handicapped by visa restrictions, were nevertheless present in a completely satisfactory way in the eyes of the organizers.
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Colossal challenges on the horizon
But if many visitors came to this 2023 edition, it is also because the years to come will be decisive in many respects and the challenges will be colossal for companies. We are entering a new world to which we will have to adapt very quickly with many challenges to take up and more particularly that of ecology and respect for the environment, which implies an industry which will have to be quickly decarbonized The phenomenon is already there, and is only accelerating under the pressure of climate change. In reality everything is linked, and you have to know that we will never go back. This is why the 2023 edition from Interzum decided to support the movement with the concept of Neo-ecology which has remained the hallmark of the show. To this end, numerous meetings, activities and conferences have been set up in order to make the dimension of the issues even better understood. Major topics such as renewable energy, resource conservation, recycling, smart materials were therefore discussed. In short, all these essential themes that will have a very lasting impact on our lives for decades to come.
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End of the ephemeral
The other theme that stems from this is called sustainability. The time of the ephemeral is definitely over. From now on, the concept of sustainability will invade the habits and purchasing behavior of consumers, and there too, for a long time. Indeed, beyond environmental imperatives, purchasing power is also a determining factor in an unstable world. Nobody knows if this one will last, but it is obvious that we will buy products made to last, in the name of ecology of course, but also of the demand for quality and reliability. The industrialist, the manufacturer who will not have understood what all this will generate is doomed. Fortunately, few people are unaware of these phenomena. However Koelnmesse wanted to emphasize all these themes that will change everything in the years to come. Also the global offer of this 2023 edition is already part of this movement. This is also why the various events and programs have extensively explored these themes and met with a lot of interest, particularly via the three trend forums Interzum, and those named Interzum product stage, and Interzum trend tendances. All these subjects were discussed there, and the new products resulting from them were presented. All these meetings and discussions were, unsurprisingly, a great success.
For its big comeback, the 2023 session of the Interzum show experienced a magnificent edition which put it back at the top of the bill as if nothing had happened. Such is the strength of sound values in a world that is more uncertain than ever.
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