{"id":8320,"date":"2026-02-09T10:07:38","date_gmt":"2026-02-09T10:07:38","guid":{"rendered":"https:\/\/tradeshowsmag.com\/?p=8320"},"modified":"2026-02-10T11:31:19","modified_gmt":"2026-02-10T11:31:19","slug":"miff-2026-les-affaires-avant-tout","status":"publish","type":"post","link":"https:\/\/tradeshowsmag.com\/en\/miff-2026-les-affaires-avant-tout\/","title":{"rendered":"MIFF 2026 : Les affaires avant tout"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8320\" class=\"elementor elementor-8320\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db290e0 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db290e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d3ed02\" data-id=\"0d3ed02\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3464e36 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3464e36\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0b03d98\" data-id=\"0b03d98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1287e5d envato-kit-138-bracket elementor-widget elementor-widget-heading\" data-id=\"1287e5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"MIFF_2026\"><\/span>MIFF 2026<span class=\"ez-toc-section-end\"><\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4916ccb elementor-widget elementor-widget-heading\" data-id=\"4916ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Les_affaires_avant_tout\"><\/span>Business first<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e19d50a elementor-widget elementor-widget-text-editor\" data-id=\"e19d50a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Europe, it is generally accepted that major furniture and decoration fairs are primarily a source of inspiration for designers and an opportunity for visitors to discover the latest trends in new products. <a href=\"https:\/\/miff.com.my\/\" target=\"_blank\" rel=\"noopener\"><strong>MIFF,<\/strong><\/a> He plays a different tune: that of a perfectly assumed B2B meeting, with a very simple and clearly defined obsession: Commercial exchanges above all and the resulting turnover.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7a7a7a;color:#7a7a7a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7a7a7a;color:#7a7a7a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tradeshowsmag.com\/en\/miff-2026-les-affaires-avant-tout\/#MIFF_2026\" >MIFF 2026<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tradeshowsmag.com\/en\/miff-2026-les-affaires-avant-tout\/#Les_affaires_avant_tout\" >Business first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tradeshowsmag.com\/en\/miff-2026-les-affaires-avant-tout\/#Une_histoire_a_raconter_aussi\" >A story to tell, too.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tradeshowsmag.com\/en\/miff-2026-les-affaires-avant-tout\/#MIFF_x_MATRADE_La_Malaisie_dans_la_cour_des_grands\" >MIFF x MATRADE: Malaysia in the big leagues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tradeshowsmag.com\/en\/miff-2026-les-affaires-avant-tout\/#Un_statut_affiche_de_%E2%80%9Cbenchmark%E2%80%9D\" >A declared \u201cbenchmark\u201d status<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tradeshowsmag.com\/en\/miff-2026-les-affaires-avant-tout\/#Lexport_nerf_de_la_guerre\" >Exports are the lifeblood of the industry<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e2bb6d\" data-id=\"7e2bb6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f3d2d1 elementor-widget elementor-widget-image-carousel\" data-id=\"2f3d2d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:500,&quot;effect&quot;:&quot;fade&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 1\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2f3d2d1\" data-elementor-lightbox-title=\"MIFF_2026_1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODMyNywidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvTUlGRl8yMDI2XzEuanBnIiwic2xpZGVzaG93IjoiMmYzZDJkMSJ9\" href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2026\/02\/MIFF_2026_1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2026\/02\/MIFF_2026_1-2048x1366.jpg\" alt=\"MIFF 2026\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b4af33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b4af33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9013a3e\" data-id=\"9013a3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b88f8c2 elementor-widget elementor-widget-image\" data-id=\"b88f8c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/miff.com.my\/#\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"335\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2025\/11\/MIFF2026-1024x335.jpg\" class=\"attachment-large size-large wp-image-8036\" alt=\"\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2025\/11\/MIFF2026-1024x335.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2025\/11\/MIFF2026-300x98.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2025\/11\/MIFF2026-768x251.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2025\/11\/MIFF2026-1536x502.jpg 1536w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2025\/11\/MIFF2026-18x6.jpg 18w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2025\/11\/MIFF2026.jpg 1925w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbeff3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbeff3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d315bf3\" data-id=\"d315bf3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49bfd3d elementor-widget elementor-widget-text-editor\" data-id=\"49bfd3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The 2026 edition of <a href=\"https:\/\/miff.com.my\/\" target=\"_blank\" rel=\"noopener\"><strong>Malaysian International Furniture Fair<\/strong><\/a> returns from March 4 to 7 in Kuala Lumpur, on two sites (MITEC and WTCKL), with the same objectives and the means to achieve them with 17 halls, 100,000 m\u00b2, under the banner of a house concept \u201c1 Fair, 2 Venues, 17 Halls\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09ab986 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09ab986\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aea25f3\" data-id=\"aea25f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-605da6d elementor-widget elementor-widget-text-editor\" data-id=\"605da6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To that end, the <a href=\"https:\/\/miff.com.my\/\" target=\"_blank\" rel=\"noopener\"><strong>MIFF<\/strong><\/a> claims a complete ecosystem where people come to source, connect, and trade according to its mantra \u201cSource. Connect. Trade.\u201d. More than 700 exhibitors and 20,000 buyers are expected, coming from 140 countries and regions: a level of density which, it must be admitted, is philosophically further removed from the platforms of the old continent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5e328e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5e328e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc6f738\" data-id=\"dc6f738\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab03d7c elementor-widget elementor-widget-text-editor\" data-id=\"ab03d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The reality is the numbers. <a href=\"https:\/\/miff.com.my\/\" target=\"_blank\" rel=\"noopener\"><strong>MIFF<\/strong><\/a> doesn't hesitate to display them: USD 1.31 billion in on-site sales were achieved at the previous edition, a 3% increase compared to the previous year. This figure nevertheless reveals an intangible reality: manufacturers don't come to the trade show to \"build an image,\" they come to export. Malaysia, in fact, ranks among the top ten furniture exporters, with approximately 80% of its production destined for international markets. The global context is also driving the \"China+1\" strategy, pushing buyers to diversify their sourcing bases, and <a href=\"https:\/\/miff.com.my\/\" target=\"_blank\" rel=\"noopener\"><strong>MIFF<\/strong><\/a> It positions itself as a one-stop shop where you'll find a structured industry, accustomed to delivering. For 2026, the trade show adds an institutional lever with <strong><a href=\"https:\/\/www.matrade.gov.my\/en\" target=\"_blank\" rel=\"noopener\">MATRADE (Malaysia External Trade Development Corporation)<\/a><\/strong> as an international trade partner, aiming to amplify networking and export opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4f3639 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4f3639\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e22d2fe\" data-id=\"e22d2fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ad458b elementor-widget elementor-widget-heading\" data-id=\"6ad458b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Une_histoire_a_raconter_aussi\"><\/span>A story to tell, too.<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e883c77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e883c77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef7e00f\" data-id=\"ef7e00f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b16043b elementor-widget elementor-widget-text-editor\" data-id=\"b16043b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The organizers know that a trade show isn't remembered solely for its size: it also needs a credible design narrative. That's the role of the <a href=\"https:\/\/www.mifffdc.com\/\" target=\"_blank\" rel=\"noopener\"><strong>MIFF Furniture Design Competition, 16th edition,<\/strong> <\/a>with a deliberately generational theme: \u201cPlayful. Practical. Purposeful: Furniture for Generation Alpha\u201d, focusing on bedroom furniture for children aged 5 to 9. Also noteworthy is the implementation of a completely original system: the <a href=\"https:\/\/www.mifffdc.com\/miff-fdc-club\/\" target=\"_blank\" rel=\"noopener\"><strong>MIFF FDC Club<\/strong><\/a>, a designer-manufacturer collaboration platform, designed to transform ideas into prototypes (and therefore, into products).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f68bae4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f68bae4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10fb5a6\" data-id=\"10fb5a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cc8fd4 elementor-widget elementor-widget-text-editor\" data-id=\"9cc8fd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the programming side, MIFF 2026 introduces FurniFusion at the WTCKL: three axes \u2013 Live, Work, Play \u2013 with a \u201cMade-in-Malaysia\u201d hall, <a href=\"https:\/\/miff.com.my\/miff-office\/\" target=\"_blank\" rel=\"noopener\"><strong>MIFF OFFICE<\/strong><\/a> (billed as Southeast Asia's largest office furniture space) and The Muse for lifestyle &amp; decor. The \"classics\" are also returning: Kuala Lumpur iDesign Week and the <a href=\"https:\/\/miff.com.my\/miff-awards\/\" target=\"_blank\" rel=\"noopener\"><strong>MFID Awards<\/strong><\/a> (architecture and interior design).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d3ec3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d3ec3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b59c06\" data-id=\"8b59c06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f71d73c elementor-widget elementor-widget-text-editor\" data-id=\"f71d73c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, the trade show wants to prove that it understands the times: a Tree Planting Campaign in Sabah, relaunched with a digital component via the app <a href=\"https:\/\/www.mifffurniverse.com\/#\/home\" target=\"_blank\" rel=\"noopener\"><strong>MIFF Furniverse<\/strong><\/a> (interactive maps, navigation, lead retrieval, virtual participation). Visitor access is also included, with free entry for trade visitors registered before February 13, 2026 (otherwise RM30).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f971ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f971ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f46266b\" data-id=\"f46266b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-929a081 elementor-widget elementor-widget-text-editor\" data-id=\"929a081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In other words: <a href=\"https:\/\/tradeshowsmag.com\/en\/miff-2026-les-affaires-avant-tout\/\"><strong>MIFF<\/strong><\/a> It doesn't try to be a \"trendy\" showroom. It aims to be essential. And in the furniture industry, that's often the only trend that matters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b044f9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5b044f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd406b8\" data-id=\"cd406b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a2482 elementor-widget elementor-widget-image\" data-id=\"a9a2482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2026\/02\/MIFF_2026_2-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"MIFF_2026_2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODMyNiwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMlwvTUlGRl8yMDI2XzItc2NhbGVkLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2026\/02\/MIFF_2026_2-1024x675.jpg\" class=\"attachment-large size-large wp-image-8326\" alt=\"MIFF 2026\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2026\/02\/MIFF_2026_2-1024x675.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2026\/02\/MIFF_2026_2-300x198.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2026\/02\/MIFF_2026_2-768x506.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2026\/02\/MIFF_2026_2-1536x1013.jpg 1536w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2026\/02\/MIFF_2026_2-2048x1350.jpg 2048w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2026\/02\/MIFF_2026_2-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7c6fd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7c6fd4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bbc891\" data-id=\"4bbc891\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91c9a50 elementor-widget elementor-widget-heading\" data-id=\"91c9a50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"MIFF_x_MATRADE_La_Malaisie_dans_la_cour_des_grands\"><\/span>MIFF x MATRADE: Malaysia in the big leagues<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f89e90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f89e90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-707739b\" data-id=\"707739b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-669cfba elementor-widget elementor-widget-text-editor\" data-id=\"669cfba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are two types of partnerships in the industry: those that create positive images, and those that truly change the trajectory of a sector. At the end of January in Kuala Lumpur, the <a href=\"https:\/\/miff.com.my\/\" target=\"_blank\" rel=\"noopener\"><strong>Malaysian International Furniture Fair (MIFF)<\/strong><\/a> signed an Exchange of Cooperation Document with <a href=\"https:\/\/www.matrade.gov.my\/en\" target=\"_blank\" rel=\"noopener\"><strong>M<\/strong><strong>ATRADE (Malaysia External Trade Developmen<\/strong><strong>t<\/strong><strong> Corporation)<\/strong>,<\/a> the national agency for the promotion of foreign trade. The idea is clear: to strengthen the global presence of Malaysian furniture, and not just by multiplying stands, but by working on what makes the difference when buyers become more demanding: market access, economic intelligence, commercial support.<br \/>The timing is anything but innocent. The text pointedly to highly sensitive issues in 2026: rising costs, shifting trade policies, and above all, a higher bar set by buyers regarding sustainability, innovative design, and supply chain resilience. Buyers are no longer simply purchasing \"a decent product\"; they are buying a promise that is deliverable, traceable, and defensible before a purchasing committee. This is precisely where <a href=\"https:\/\/www.matrade.gov.my\/en\" target=\"_blank\" rel=\"noopener\"><strong>MATRADE<\/strong><\/a> is supposed to have an impact: market data sharing, targeted access, continuous support for exporters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a82dd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a82dd9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f753c4\" data-id=\"3f753c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e82811 elementor-widget elementor-widget-text-editor\" data-id=\"9e82811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In official communications, the message is carefully crafted: common vision, \u201cpremium international buyers\u201d, upgrading, etc. But behind the formula, the message is clear: the trade fair wants to become an even more effective export tool, and the government wants to capitalize on a platform that has already proven itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7708e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7708e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd265a4\" data-id=\"dd265a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cf3183 elementor-widget elementor-widget-heading\" data-id=\"2cf3183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Un_statut_affiche_de_%E2%80%9Cbenchmark%E2%80%9D\"><\/span>\n\n\nA declared \u201cbenchmark\u201d status<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b20dbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b20dbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0abe863\" data-id=\"0abe863\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d48af15 elementor-widget elementor-widget-text-editor\" data-id=\"d48af15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This partnership is not anecdotal. <a href=\"https:\/\/miff.com.my\/\" target=\"_blank\" rel=\"noopener\"><strong>MIFF<\/strong><\/a> It is presented as an industry benchmark \u2013 regularly ranked among the top 10 furniture fairs in the world and number one in Southeast Asia. Ambitious, certainly. But the argument is consistent with the strategy: if you want to attract high-level international buyers, you need a fair that resembles a global standard, not a regional one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dee8f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dee8f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1efc599\" data-id=\"1efc599\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae87fb2 elementor-widget elementor-widget-text-editor\" data-id=\"ae87fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Specifically, the 32nd edition will be held from March 4 to 7, 2026 at two venues in Kuala Lumpur: the <a href=\"https:\/\/mitec.com.my\/\" target=\"_blank\" rel=\"noopener\"><strong>Malaysia International Trade &amp; Exhibition Centre (MITEC)<\/strong><\/a> and the <a href=\"https:\/\/worldtradecentrekl.com\/\" target=\"_blank\" rel=\"noopener\"><strong>World Trade Centre Kuala Lumpur (WTCKL).<\/strong><\/a> The \u201c1 Fair, 2 Venues, 17 Halls\u201d format and its 100,000 m\u00b2 make a statement: volume, density, efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6feee56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6feee56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-324c54a\" data-id=\"324c54a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb2f190 elementor-widget elementor-widget-heading\" data-id=\"bb2f190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Lexport_nerf_de_la_guerre\"><\/span>Exports are the lifeblood of the industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c8c9a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c8c9a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-094d461\" data-id=\"094d461\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7358018 elementor-widget elementor-widget-text-editor\" data-id=\"7358018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another detail worth noting: the <a href=\"https:\/\/welcome.muarfurniture.org\/\" target=\"_blank\" rel=\"noopener\"><strong>Muar Furniture Association (MFA)<\/strong> <\/a>cited as a strategic partner of <a href=\"https:\/\/miff.com.my\/\" target=\"_blank\" rel=\"noopener\"><strong>MIFF<\/strong><\/a> Since 2013, the city of Muar \u2013 the \u201ccapital\u201d of local furniture \u2013 has contributed approximately 80% of national furniture exports through its manufacturers. In other words, the industrial ecosystem that feeds the trade fair is not decorative, it is structural.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1e5512 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1e5512\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e13c335\" data-id=\"e13c335\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a2439f elementor-widget elementor-widget-text-editor\" data-id=\"1a2439f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And that's exactly what collaboration <strong>MIFF\u2013MATRADE<\/strong> It promises to accelerate growth: more international exposure, more market access, more support\u2014and therefore greater competitiveness for manufacturers. A trade show can be judged by its slogans or its conversion mechanisms. Here, everything is very explicit: free entry for trade visitors registered before February 13, 2026, otherwise RM30. It's simple, direct, and targeted.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d22cdd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d22cdd7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d00977b\" data-id=\"d00977b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec49d58 elementor-widget elementor-widget-text-editor\" data-id=\"ec49d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In short: <a href=\"https:\/\/miff.com.my\/\" target=\"_blank\" rel=\"noopener\"><strong>MIFF<\/strong><\/a> doesn't just seek to \"shine\". With <a href=\"https:\/\/www.matrade.gov.my\/en\" target=\"_blank\" rel=\"noopener\"><strong>MATRADE<\/strong><\/a> In the loop, he seeks to lock in what international buyers now demand: partners capable of export performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le MIFF, lui, joue une autre partition\u00a0: celle d\u2019un rendez-vous parfaitement assum\u00e9 B2B, avec une obsession tr\u00e8s simple et clairement d\u00e9finie\u2026<\/p>","protected":false},"author":1,"featured_media":8327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-8320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avant-salons"],"_links":{"self":[{"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/posts\/8320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/comments?post=8320"}],"version-history":[{"count":20,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/posts\/8320\/revisions"}],"predecessor-version":[{"id":8346,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/posts\/8320\/revisions\/8346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/media\/8327"}],"wp:attachment":[{"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/media?parent=8320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/categories?post=8320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/tags?post=8320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}