{"id":4314,"date":"2023-04-17T08:49:18","date_gmt":"2023-04-17T08:49:18","guid":{"rendered":"https:\/\/tradeshowsmag.com\/?p=4314"},"modified":"2023-05-07T14:09:54","modified_gmt":"2023-05-07T14:09:54","slug":"pre-salon-interzum-cologne-lindispensable","status":"publish","type":"post","link":"https:\/\/tradeshowsmag.com\/en\/pre-salon-interzum-cologne-lindispensable\/","title":{"rendered":"Interzum Cologne pre-show, the essential"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4314\" class=\"elementor elementor-4314\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7df2355 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7df2355\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-531b267\" data-id=\"531b267\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c9a965a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9a965a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b7dcd63\" data-id=\"b7dcd63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8604d8d envato-kit-138-bracket elementor-widget elementor-widget-heading\" data-id=\"8604d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Pre_salon_Interzum_Cologne\"><\/span>Pre trade show\nInterzum Cologne\n<span class=\"ez-toc-section-end\"><\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d3b97 elementor-widget elementor-widget-heading\" data-id=\"f1d3b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Lindispensable\"><\/span>The essential<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d782c4f elementor-widget elementor-widget-text-editor\" data-id=\"d782c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is not the most glamorous appointment in the field of the house, and yet it is the oldest historically in the portfolio of shows organized by <strong><a href=\"https:\/\/www.koelnmesse.com\/\" target=\"_blank\" rel=\"noopener\">Koelnmesse<\/a>.<\/strong> He has faced and overcome all the crises over the decades, and if he is still on the attack for the 2023 edition which will be held from May 9 to 12, it is simply because he is essential and without him nothing would be possible in many housing and furniture sectors.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7a7a7a;color:#7a7a7a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7a7a7a;color:#7a7a7a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tradeshowsmag.com\/en\/pre-salon-interzum-cologne-lindispensable\/#Pre_salon_Interzum_Cologne\" >Pre trade show\nInterzum Cologne<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tradeshowsmag.com\/en\/pre-salon-interzum-cologne-lindispensable\/#Lindispensable\" >The essential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tradeshowsmag.com\/en\/pre-salon-interzum-cologne-lindispensable\/#Une_strategie_tres_precise\" >A very specific strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tradeshowsmag.com\/en\/pre-salon-interzum-cologne-lindispensable\/#Interzum_Cologne_sous_le_signe_de_la_Neo-ecologie\" >Interzum Cologne under the sign of Neo-ecology<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99feab8\" data-id=\"99feab8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4339263 elementor-widget elementor-widget-image-carousel\" data-id=\"4339263\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:500,&quot;effect&quot;:&quot;fade&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 1\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4339263\" data-elementor-lightbox-title=\"interzum_2023_8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYwNywidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNVwvaW50ZXJ6dW1fMjAyM184LmpwZyIsInNsaWRlc2hvdyI6IjQzMzkyNjMifQ%3D%3D\" href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/05\/interzum_2023_8.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/05\/interzum_2023_8.jpg\" alt=\"Interzum 2023\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0bb0ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0bb0ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c85e83\" data-id=\"6c85e83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcb6e29 elementor-widget elementor-widget-text-editor\" data-id=\"bcb6e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let's start with an inventory of what's on offer on <strong>the site of the Cologne exhibition center.<\/strong> Thus, visitors will be able to discover everything that matters in the world of equipment, components, and accessories for furniture, kitchens or bathrooms, parquet floors and interior fittings, decorative surfaces and wallpapers, laminate floors , wooden panels, fixings and locks, materials for sofas and sofas, without forgetting of course the bedding sector, which is still very dynamic. This is therefore a lot, to say the least, as the range of new innovations presented by manufacturers in all these sectors is wide. Always is he <a href=\"https:\/\/www.interzum.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>that Interzum <\/strong><\/a>is a more than essential appointment. So it shouldn't be surprising if <strong>1400 companies<\/strong> coming from <strong>60 countries<\/strong> are expected, which is closer to the scores established in 2019. This session of the great return to normal life, therefore, is shaping up under the best auspices, after three years of disruption. Visitors and exhibitors need to meet face-to-face more than ever, especially since the products on offer are evolving very quickly in the technical field thanks to the dynamism of manufacturers who are very efficient in research and development in this sector. But the main accelerator is called respect for the environment and sustainability, a phenomenon that continues to intensify and now spares no one. All this is perfectly integrated into the specifications of the organizer as we will see a little later in this presentation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13fa2e3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"13fa2e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bc2986c\" data-id=\"bc2986c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-718f6fe elementor-widget elementor-widget-image\" data-id=\"718f6fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_6.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Impressionen interzum @home 2021\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDMyMCwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvaW50ZXJ6dW1fMjAyM182LmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_6-1024x678.jpg\" class=\"attachment-large size-large wp-image-4320\" alt=\"Interzum Cologne\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_6-1024x678.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_6-300x199.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_6-768x508.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_6.jpg 1088w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e15f9a1\" data-id=\"e15f9a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ac3ba elementor-widget elementor-widget-image\" data-id=\"23ac3ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"interzum_2023_2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDMxNiwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvaW50ZXJ6dW1fMjAyM18yLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_2-1024x683.jpg\" class=\"attachment-large size-large wp-image-4316\" alt=\"Interzum Cologne\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_2-1024x683.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_2-300x200.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_2-768x512.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_2.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bdda68c\" data-id=\"bdda68c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9f9a6d elementor-widget elementor-widget-image\" data-id=\"e9f9a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_7.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"interzum_2023_7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDMyMSwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvaW50ZXJ6dW1fMjAyM183LmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_7-1024x683.jpg\" class=\"attachment-large size-large wp-image-4321\" alt=\"Interzum Cologne\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_7-1024x683.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_7-300x200.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_7-768x512.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_7.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abafe0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abafe0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e210c9b\" data-id=\"e210c9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3052f40 elementor-widget elementor-widget-heading\" data-id=\"3052f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Une_strategie_tres_precise\"><\/span>A very specific strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c3833d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c3833d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54e2c3d\" data-id=\"54e2c3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb4c9e4 elementor-widget elementor-widget-text-editor\" data-id=\"bb4c9e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But first, it must be understood that <a href=\"https:\/\/www.interzum.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>the Interzum trade fair<\/strong><\/a> fits very precisely into a strategy that had been undermined by the pandemic, but which has never disappeared from the objectives of the organizers who have only been simply slowed down in their progress. Indeed, we must see the very strong desire to make Cologne the meeting place of reference for the furniture, decoration and design sector. It is therefore a question of creating an implicit link between three exhibitions signed <strong><a href=\"https:\/\/www.koelnmesse.com\/\" target=\"_blank\" rel=\"noopener\">Koelnmesse<\/a>,<\/strong> named <a href=\"https:\/\/www.imm-cologne.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Imm Cologne,<\/strong><\/a> <a href=\"https:\/\/www.livingkitchen-cologne.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Living Kitchen,<\/strong><\/a> <a href=\"https:\/\/www.interzum.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>Interzum <\/strong><\/a>and even by extension <a href=\"https:\/\/www.orgatec.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Orgatec.<\/strong><\/a> These platforms all have interior design as a common denominator, whether for all the rooms in our homes or in the living spaces dedicated to our professional lives. They are now part of a clearly displayed complementarity in order to make Cologne the hub of the sector for the development of our living environments with regard to the home, from furniture, through the kitchen, the bathroom , the decoration, and of course the components with <a href=\"https:\/\/www.interzum.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>Interzum,<\/strong><\/a> produits sans lesquels rien de notre mobilier, de nos canap\u00e9s et de leur rembourrage, ni nos \u00e9l\u00e9ments de nos cuisines n\u2019existerait. Ajoutons \u00e0 cette offre si pr\u00e9cieuse pour tout fabricant de ces secteurs, les papiers peints, rev\u00eatements de sol et parquet qui participent tr\u00e8s largement \u00e0 la vie et la d\u00e9coration de nos int\u00e9rieurs. A ce sujet nous avions \u00e9t\u00e9 interpell\u00e9s, lors de l\u2019\u00e9dition 2019, date de notre derniere visite par la richesse incroyable des nouveaut\u00e9s et innovations pr\u00e9sent\u00e9es par les fabricants de papier peint, lesquels avaient en plus fait de gros efforts dans le domaine de la mise en sc\u00e8ne, via des stands tr\u00e8s spectaculaires, notamment de la part des entreprises Allemandes. Il faut dire que de grosses PME, dites du Mittel stand tr\u00e8s performantes occupent ce march\u00e9. Elles sont le symbole de la r\u00e9ussite industrielle Outre Rh\u00e9nanes. Gageons qu\u2019elles seront encore \u00e0 la hauteur pour cette \u00e9dition du grand retour <a href=\"https:\/\/www.interzum.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>d\u2019Interzum.<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94d7788 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"94d7788\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9b663f1\" data-id=\"9b663f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d43794d elementor-widget elementor-widget-image\" data-id=\"d43794d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"interzum_2023_3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDMxNywidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvaW50ZXJ6dW1fMjAyM18zLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_3-1024x683.jpg\" class=\"attachment-large size-large wp-image-4317\" alt=\"Interzum Cologne\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_3-1024x683.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_3-300x200.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_3-768x512.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_3.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c796959\" data-id=\"c796959\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-413c60a elementor-widget elementor-widget-image\" data-id=\"413c60a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_4.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"interzum_2023_4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDMxOCwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvaW50ZXJ6dW1fMjAyM180LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_4-1024x683.jpg\" class=\"attachment-large size-large wp-image-4318\" alt=\"Interzum Cologne\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_4-1024x683.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_4-300x200.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_4-768x512.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_4.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7004a1b\" data-id=\"7004a1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-340dc33 elementor-widget elementor-widget-image\" data-id=\"340dc33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"interzum_2023_5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDMxOSwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvaW50ZXJ6dW1fMjAyM181LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_5-1024x683.jpg\" class=\"attachment-large size-large wp-image-4319\" alt=\"Interzum Cologne\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_5-1024x683.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_5-300x200.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_5-768x512.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2023\/04\/interzum_2023_5.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb83be7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb83be7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef1acf6\" data-id=\"ef1acf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c0c7f4 elementor-widget elementor-widget-heading\" data-id=\"5c0c7f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Interzum_Cologne_sous_le_signe_de_la_Neo-ecologie\"><\/span>Interzum Cologne under the sign of Neo-ecology<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f217b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f217b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7caa911\" data-id=\"7caa911\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea43753 elementor-widget elementor-widget-text-editor\" data-id=\"ea43753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is now more than difficult to ignore that the earth is heating up with its attendant threats for years to come. What was a subject of more or less vague reflections, these last years and become a world alert. The climate crisis is already showing its deleterious effects. To this end, industrialists and manufacturers from all sectors are putting themselves in working order to fight against a threat that continues to intensify. Also, they are equipping themselves with the means to slow down the rise in temperature and avoid its consequences on our lives. The ecological turn is now at the heart of everyone's concerns. The problem is therefore becoming so acute that the Koelnmesse teams have decided to make it the unifying theme of the 2023 edition of the show. This will be called \u201cNeo-ecology\u201d and will concern all exhibiting companies, but also visitors, regarding the issue of energy transition. It is therefore a general mobilization to which all actors in the sector are invited. To this end, and beyond an offer that will go in this direction, many animations will come to support what will constitute the common thread of the show. They will therefore find this common thread in the three sectors of the offer, namely<strong> <a href=\"https:\/\/www.interzum.com\/en\/trade-fair\/exhibition-segments\/function-components\/\" target=\"_blank\" rel=\"noopener\">Function &amp; Components,<\/a> <a href=\"https:\/\/www.interzum.com\/en\/trade-fair\/exhibition-segments\/materials-nature\/\" target=\"_blank\" rel=\"noopener\">Materials &amp; Nature,<\/a> and <a href=\"https:\/\/www.interzum.com\/en\/trade-fair\/exhibition-segments\/textile-machinery\/\" target=\"_blank\" rel=\"noopener\">textile &amp; Machinery.<\/a><\/strong> In terms of presentation, these segments will be tightened so that visitors can optimize their visit by avoiding unnecessary steps through the site.<br>Finally, we will not forget to point out that the living room is not immune to hybridization. With<a href=\"https:\/\/www.interzum.com\/en\/trade-fair\/interzum-2023\/interzum-home\/\" target=\"_blank\" rel=\"noopener\"> <strong>interzum@home,<\/strong><\/a>&nbsp;a physical presence will be complemented by a live digital event.<br>Here is the sexagenarian <a href=\"https:\/\/www.interzum.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>Interzum<\/strong><\/a> who signs his big comeback in better shape than ever as if time or events had no influence on this appointment. It must be said that the proposed offer is essential to the very existence of several sectors of home furnishings. For this reason alone, it is not about to disappear and that's good.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Interzum Cologne is not the most glamorous home event, yet it is historically the oldest in the portfolio of shows organized by Koelnmesse.<\/p>","protected":false},"author":1,"featured_media":4316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-4314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avant-salons"],"_links":{"self":[{"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/posts\/4314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/comments?post=4314"}],"version-history":[{"count":47,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/posts\/4314\/revisions"}],"predecessor-version":[{"id":4614,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/posts\/4314\/revisions\/4614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/media\/4316"}],"wp:attachment":[{"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/media?parent=4314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/categories?post=4314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/tags?post=4314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}