{"id":2461,"date":"2022-10-11T12:17:35","date_gmt":"2022-10-11T12:17:35","guid":{"rendered":"https:\/\/tradeshowsmag.com\/?p=2461"},"modified":"2022-10-15T17:19:45","modified_gmt":"2022-10-15T17:19:45","slug":"eisenwarenmesse-en-mode-commando","status":"publish","type":"post","link":"https:\/\/tradeshowsmag.com\/en\/eisenwarenmesse-en-mode-commando\/","title":{"rendered":"Eisenwarenmesse in commando mode"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2461\" class=\"elementor elementor-2461\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ea1f72 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ea1f72\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e550ece\" data-id=\"e550ece\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-04ae87c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04ae87c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-adfb7eb\" data-id=\"adfb7eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6e554a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a6e554a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ab0265\" data-id=\"5ab0265\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86aa7f5 envato-kit-138-bracket elementor-widget elementor-widget-heading\" data-id=\"86aa7f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Eisenwarenmesse\"><\/span>Eisenwarenmesse<span class=\"ez-toc-section-end\"><\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0055061 elementor-widget elementor-widget-heading\" data-id=\"0055061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"En_mode_commando\"><\/span>En mode commando<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c71f696 elementor-widget elementor-widget-text-editor\" data-id=\"c71f696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After suffering two years of disappearance from the radar screens of the world of trade shows, <a href=\"https:\/\/www.eisenwarenmesse.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Eisenwarenmesse<\/strong><\/a> un des plus beaux fleurons du portefeuille <a href=\"https:\/\/www.koelnmesse.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Koelnmesse,<\/strong><\/a> vient donc de faire son grand retour sur la sc\u00e8ne internationale. Comme tous les autres rendez vous de l\u2019organisateur Rh\u00e9nan, celui ci n\u2019est pas sorti compl\u00e8tement intact de ces ann\u00e9es noires. Pourtant il est bel et bien revenu proposer son offre dans une configuration qui a rencontr\u00e9 un tr\u00e8s vif succ\u00e8s tant aupr\u00e8s des exposants que des visiteurs, fruit de l\u2019imagination de ses concepteurs.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7a7a7a;color:#7a7a7a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7a7a7a;color:#7a7a7a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tradeshowsmag.com\/en\/eisenwarenmesse-en-mode-commando\/#Eisenwarenmesse\" >Eisenwarenmesse<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tradeshowsmag.com\/en\/eisenwarenmesse-en-mode-commando\/#En_mode_commando\" >En mode commando<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tradeshowsmag.com\/en\/eisenwarenmesse-en-mode-commando\/#Euphorie_sur_Eisenwarenmesse\" >Euphorie sur Eisenwarenmesse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tradeshowsmag.com\/en\/eisenwarenmesse-en-mode-commando\/#Une_offre_compacte_et_tres_bien_ciblee\" >Une offre compacte et tr\u00e8s bien cibl\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tradeshowsmag.com\/en\/eisenwarenmesse-en-mode-commando\/#LE-commerce_evidemment\" >L\u2019E-commerce, \u00e9videmment<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8510f7 elementor-widget elementor-widget-spacer\" data-id=\"d8510f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f439e3 elementor-widget elementor-widget-spacer\" data-id=\"4f439e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31155a5\" data-id=\"31155a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89063a9 elementor-widget elementor-widget-image-carousel\" data-id=\"89063a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:6000,&quot;effect&quot;:&quot;fade&quot;,&quot;speed&quot;:600,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_0.jpg\" alt=\"Eisenwarenmesse 2022\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_1.jpg\" alt=\"Eisenwarenmesse 2022\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_2.jpg\" alt=\"Eisenwarenmesse 2022\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a09a7d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a09a7d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f0a420\" data-id=\"9f0a420\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7af0420 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7af0420\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f4fca5\" data-id=\"2f4fca5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5abf8d6 elementor-widget elementor-widget-text-editor\" data-id=\"5abf8d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En effet, l\u2019onde de choc Covid a laiss\u00e9 des traces, et le contexte international n\u2019a pas contribu\u00e9 \u00e0 arranger les choses. N\u00e9anmoins, rien n\u2019a d\u00e9courag\u00e9 les \u00e9quipes au commandes de l\u2019\u00e9v\u00e9nement et ceux ci en ont \u00e9t\u00e9 r\u00e9compens\u00e9s. Le salon a retrouv\u00e9 son rang de salon de r\u00e9f\u00e9rence dans le domaine de <strong>the tools<\/strong> and of <strong>la quincaillerie<\/strong> et gard\u00e9 sa coh\u00e9rence tant dans son offre, sa qualit\u00e9 et surtout son <strong>internationalit\u00e9,<\/strong> nous y reviendrons. Certes les exposants \u00e9taient moins nombreux pour les raisons que chacun conna\u00eet, en l\u2019occurrence la quasi impossibilit\u00e9 pour les industriels et fabricants Chinois \u00e0 sortir du pays. Ce n\u2019\u00e9tait pas le moindre handicap sachant que l\u2019Empire du milieu est un des grands acteurs du secteur de <strong>la quincaillerie <\/strong>and of<strong> the tools<\/strong> devant l\u2019\u00e9ternel puisque <a href=\"https:\/\/www.koelnmesse.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Koelnmesse<\/strong><\/a> y organise ou plut\u00f4t y organisait un salon calqu\u00e9 sur le m\u00eame mod\u00e8le <a href=\"https:\/\/www.eisenwarenmesse.com\/\" target=\"_blank\" rel=\"noopener\"><strong>qu\u2019Eisenwarenmesse<\/strong><\/a> dans la ville de <strong>Shanghai.<\/strong> Celui ci marchait tellement bien qu\u2019il s\u2019est vite impos\u00e9 comme la plateforme leader absolu du secteur sur <strong>la zone Asie Pacifique,<\/strong> rien de moins. Comme on pouvait s\u2019y attendre, le rendez vous Chinois a subi et subit toujours les affres de la pand\u00e9mie, puisque comme en Europe, le <a href=\"https:\/\/www.hardwareshow-china.com\/\" target=\"_blank\" rel=\"noopener\"><strong>CIHS (China International Hardware Show)<\/strong><\/a> a connu les m\u00eames annulations jusque cette ann\u00e9e ou le salon a rouvert ses portes, mais plus dans la m\u00e9gapole de l\u2019Empire du Milieu mais dans la ville de Hangzhou, ancienne capitale situ\u00e9e \u00e0 une heure de route. Mais bien \u00e9videmment les fronti\u00e8res du pays \u00e9tant ferm\u00e9es \u00e0 double tour, les acheteurs internationaux n\u2019ont pu aller y faire leurs emplettes. N\u00e9anmoins, un hall de dimension cons\u00e9quente a permis \u00e0 un nombre non n\u00e9gligeable de fabricants Chinois et aussi Asiatiques de proposer leurs nouveaut\u00e9s et innovations via leurs repr\u00e9sentations locales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aecd48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aecd48\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8e11592\" data-id=\"8e11592\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d8b39c elementor-widget elementor-widget-image\" data-id=\"7d8b39c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_14-1024x683.jpg\" class=\"attachment-large size-large wp-image-2446\" alt=\"Eisenwarenmesse 2022\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_14-1024x683.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_14-300x200.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_14-768x512.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_14.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4685e92\" data-id=\"4685e92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15e1dd6 elementor-widget elementor-widget-image\" data-id=\"15e1dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_15-1024x683.jpg\" class=\"attachment-large size-large wp-image-2445\" alt=\"Eisenwarenmesse_2022\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_15-1024x683.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_15-300x200.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_15-768x512.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_15.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42fc529 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42fc529\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6907447\" data-id=\"6907447\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51a28f6 elementor-widget elementor-widget-text-editor\" data-id=\"51a28f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fermons l\u00e0, la parenth\u00e8se extr\u00eame orientale pour revenir dans les parc des expositions de la ville de Cologne, ou une offre remarquable en qualit\u00e9 a \u00e9t\u00e9 propos\u00e9e aux visiteurs qui n\u2019ont pas boud\u00e9 leur plaisir de retrouver leurs interlocuteurs en chair et en os, d\u00e9couvrir les produits et enfin \u00e9changer, n\u00e9gocier, argumenter de visu. Ce plaisir f\u00fbt \u00e9galement partag\u00e9 par les exposants qui ont pu enfin montrer leurs produits apr\u00e8s toutes ces rendez vous en ligne, qui, s\u2019ils ont \u00e9t\u00e9 essentiels ne remplaceront jamais les rencontres et contacts humains, \u00e0 fortiori dans un secteur o\u00f9 l\u2019offre \u00e0 connotation manuelle a besoin de conna\u00eetre la prise en mains et les explications des concepteurs. Un outil quel qu\u2019il soit est un produit qui se touche, s\u2019essaie, se manipule pour l\u2019essentiel d\u2019entre eux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06d8dfe elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"06d8dfe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbe43e4\" data-id=\"fbe43e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-049f2dc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"049f2dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ebe6515\" data-id=\"ebe6515\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bda4ea1 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"bda4ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_6.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Eisenwarenmesse_2022_6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ1NCwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvRWlzZW53YXJlbm1lc3NlXzIwMjJfNi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_6-1024x683.jpg\" class=\"attachment-large size-large wp-image-2454\" alt=\"Eisenwarenmesse 2022\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_6-1024x683.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_6-300x200.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_6-768x512.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_6.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c25ed4 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9c25ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_9.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Eisenwarenmesse_2022_9\" 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\/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0f472a5\" data-id=\"0f472a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d06f8b3 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d06f8b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_7.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Eisenwarenmesse_2022_7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ1MywidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvRWlzZW53YXJlbm1lc3NlXzIwMjJfNy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_7-1024x683.jpg\" class=\"attachment-large size-large wp-image-2453\" alt=\"Eisenwarenmesse 2022\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_7-1024x683.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_7-300x200.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_7-768x512.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_7.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b463af1 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b463af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_10.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Eisenwarenmesse_2022_10\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ1MCwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvRWlzZW53YXJlbm1lc3NlXzIwMjJfMTAuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/elementor\/thumbs\/Eisenwarenmesse_2022_10-pzuis06ks1ceslklqqiwq8x6zynpp26ls5f2lfjrb4.jpg\" title=\"Eisenwarenmesse_2022_10\" alt=\"Eisenwarenmesse 2022\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-853ef2a\" data-id=\"853ef2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bdfcd8 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3bdfcd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_8.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Eisenwarenmesse_2022_8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ1MiwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvRWlzZW53YXJlbm1lc3NlXzIwMjJfOC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_8-1024x683.jpg\" class=\"attachment-large size-large wp-image-2452\" alt=\"Eisenwarenmesse 2022\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_8-1024x683.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_8-300x200.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_8-768x512.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_8.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0f233 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"da0f233\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_11.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Eisenwarenmesse_2022_11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0OSwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvRWlzZW53YXJlbm1lc3NlXzIwMjJfMTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_11-1024x683.jpg\" class=\"attachment-large size-large wp-image-2449\" alt=\"Eisenwarenmesse 2022\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_11-1024x683.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_11-300x200.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_11-768x512.jpg 768w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_11.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e781003 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e781003\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f92eb39\" data-id=\"f92eb39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b60cca5 elementor-widget elementor-widget-heading\" data-id=\"b60cca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Euphorie_sur_Eisenwarenmesse\"><\/span>Euphorie sur Eisenwarenmesse<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f80a7af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f80a7af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a123c6\" data-id=\"5a123c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7394240 elementor-widget elementor-widget-text-editor\" data-id=\"7394240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est donc dans un certain climat d\u2019euphorie que s\u2019est tenu ce salon, ph\u00e9nom\u00e8ne accentu\u00e9 par une configuration qui accentuait cette sensation. En effet c\u2019est sur trois halls que celui s\u2019est tenu, cee qui procurait une v\u00e9ritable sensation de densit\u00e9, tant dans le domaine du visitorat que de l\u2019offre. En \u00e9vitant d\u2019\u00e9taler celle ci sur plusieurs halls, les organisateurs l\u2019ont concentr\u00e9e sur 3 halls, ce qui a provoqu\u00e9 une animation permanente et cr\u00e9\u00e9 une v\u00e9ritable dynamique. En tout cas personne n\u2019a boud\u00e9 son plaisir de revoir un salon revivre apr\u00e8s une si longue absence.<br \/>Est ce \u00e0 dire pour autant que cette \u00e9dition 2022 a \u00e9t\u00e9 un succ\u00e8s ? Oui, sans aucun doute. Les chiffres le d\u00e9montrent. Pour un grand retour sur la sc\u00e8ne, les organisateurs Rh\u00e9nans ont largement rempli leur mission. Pas question \u00e9videmment de revenir aux statistiques de 2018, mais pour un convalescent, o\u00f9 suppos\u00e9 comme tel, celui ci se porte plut\u00f4t bien apr\u00e8s presque 5 ans d\u2019absence sachant que le salon est biennal et que la derni\u00e8re session s\u2019est tenue en 2018, rien de moins et a donc eu plus que le temps de se faire oublier. C\u2019est ainsi que <strong>25\u00a0000 visiteurs<\/strong> came from <strong>125 pays<\/strong> ont fait le d\u00e9placement \u00e0 Cologne pour d\u00e9couvrir les nouveaut\u00e9s et innovations de <strong>1\u00a0400 exposants<\/strong> from <strong>50 pays.<\/strong> Ce score est donc remarquable pour un retour aux affaires. Ces r\u00e9sultats satisfont pleinement <strong>Oliver Frese pr\u00e9sident du salon <\/strong><em>\u00ab Ce f\u00fbt un vrai soulagement pour tous de pouvoir enfin nous retrouver de visu apr\u00e8s une si longue absence. Nous avons tous eu l\u2019impression d\u2019une grande famille qui se revoyait. En tout cas ce rendez vous a \u00e9t\u00e9 vraiment au niveau de nos esp\u00e9rances tant en nombres d\u2019exposants que de visiteurs, malgr\u00e9 une situation g\u00e9opolitique internationale tr\u00e8s compliqu\u00e9e, surtout avec les restrictions de d\u00e9placement en Asie et une crise de l\u2019\u00e9nergie. Tout ceci n\u2019a pas emp\u00each\u00e9 les autres acheteurs venus des autres parties du monde de faire le d\u00e9placement et leur retour est plus que positif. C\u2019est surtout ce qui nous importe \u00bb.<\/em> Sans le mentionner dans sa d\u00e9claration, Oliver Frese n\u2019a toutefois pas oubli\u00e9 un d\u00e9tail de la plus haute importance chez <a href=\"https:\/\/www.koelnmesse.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Koelnmesse,<\/strong><\/a> celui de <strong>l\u2019internationalit\u00e9.<\/strong> Sur ce point essentiel et vu la conjoncture, les organisateurs pouvaient avoir des craintes. Au vu des r\u00e9sultats, ils peuvent \u00eatre rassur\u00e9s, puisque pas moins de <strong>70% des visiteurs \u00e9taient \u00e9trangers.<\/strong> Toutes les cases ont donc bien \u00e9t\u00e9 coch\u00e9es pour cette \u00e9dition du grand retour en termes quantitatifs purs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c76e75b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c76e75b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d11f0c\" data-id=\"6d11f0c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6b407a elementor-widget elementor-widget-image\" data-id=\"c6b407a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_13.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Eisenwarenmesse_2022_13\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0NywidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvRWlzZW53YXJlbm1lc3NlXzIwMjJfMTMuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_13.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-2447\" alt=\"Eisenwarenmesse 2022\" srcset=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_13.jpg 1080w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_13-300x200.jpg 300w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_13-1024x683.jpg 1024w, https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_13-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f19347b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f19347b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f4c5093\" data-id=\"f4c5093\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40fb193 elementor-widget elementor-widget-image\" data-id=\"40fb193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/07\/lion-animal-nature-predator-40835.jpeg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330b361 elementor-widget elementor-widget-image\" data-id=\"330b361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_12.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Eisenwarenmesse_2022_12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0OCwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvRWlzZW53YXJlbm1lc3NlXzIwMjJfMTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/elementor\/thumbs\/Eisenwarenmesse_2022_12-pzuis9l1i4m63i3qjz96fv2hhz8mwxgocdlafdlgr4.jpg\" title=\"Eisenwarenmesse_2022_12\" alt=\"Eisenwarenmesse 2022\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-0eb9634\" data-id=\"0eb9634\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3620f9 elementor-widget elementor-widget-image\" data-id=\"f3620f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_16.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Eisenwarenmesse_2022_16\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0NCwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvRWlzZW53YXJlbm1lc3NlXzIwMjJfMTYuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/elementor\/thumbs\/Eisenwarenmesse_2022_16-pzuisu9hoheh6x9p786yypumkgepm9qrr7xyzgqsy8.jpg\" title=\"Eisenwarenmesse_2022_16\" alt=\"Eisenwarenmesse 2022\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-831ec2d\" data-id=\"831ec2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8b2f01 elementor-widget elementor-widget-image\" data-id=\"d8b2f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_17.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Eisenwarenmesse_2022_17\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0MywidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvRWlzZW53YXJlbm1lc3NlXzIwMjJfMTcuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/elementor\/thumbs\/Eisenwarenmesse_2022_17-pzuisy0uftjmhd48l9th8owgxzw6h25p3qjwwkl89c.jpg\" title=\"Eisenwarenmesse_2022_17\" alt=\"Eisenwarenmesse 2022\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b97e4cd\" data-id=\"b97e4cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e65fa6e elementor-widget elementor-widget-image\" data-id=\"e65fa6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/10\/Eisenwarenmesse_2022_18.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Eisenwarenmesse_2022_18\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0MiwidXJsIjoiaHR0cHM6XC9cL3RyYWRlc2hvd3NtYWcuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvRWlzZW53YXJlbm1lc3NlXzIwMjJfMTguanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/elementor\/thumbs\/Eisenwarenmesse_2022_18-pzuit2q1dzq23exettum35prwx90jjocsdtcaye9e8.jpg\" title=\"Eisenwarenmesse_2022_18\" alt=\"Eisenwarenmesse 2022\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1421f71 elementor-widget elementor-widget-image\" data-id=\"1421f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tradeshowsmag.com\/wp-content\/uploads\/2022\/07\/lion-animal-nature-predator-40835.jpeg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4e569a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4e569a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19dde68\" data-id=\"19dde68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06fd431 elementor-widget elementor-widget-heading\" data-id=\"06fd431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Une_offre_compacte_et_tres_bien_ciblee\"><\/span>Une offre compacte et tr\u00e8s bien cibl\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f1a42a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f1a42a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb6d9d3\" data-id=\"eb6d9d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f27edc6 elementor-widget elementor-widget-text-editor\" data-id=\"f27edc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019autre constat que l\u2019on pouvait faire, \u00e0 l\u2019issue de ce salon, se situait au niveau de l\u2019offre. En effet, <a href=\"https:\/\/www.eisenwarenmesse.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Eisenwarenmesse,<\/strong><\/a> n\u2019est pas un salon aussi simple qu\u2019il n\u2019y para\u00eet. Si les produits pr\u00e9sent\u00e9s sont ceux de la quincaillerie et de l\u2019outillage, ils ne sont pas toujours faciles \u00e0 exposer sans tomber dans l\u2019esprit bazar. Tel ne f\u00fbt surtout pas le cas cette ann\u00e9e. Il r\u00e9gnait une grande coh\u00e9rence dans la diversit\u00e9 des nouveaut\u00e9s et innovations mis en sc\u00e8ne par les exposants. Tout \u00e9tait tr\u00e8s clair dans le parcours visiteurs qui savait ou et quoi trouver dans les familles auxquelles ils s\u2019int\u00e9ressait. Cela a aussi \u00e9t\u00e9 un tour de force des organisateurs de les proposer sur un espace aussi compact, aussi dense. Pourtant ceci a contribu\u00e9 grandement \u00e0 engendr\u00e9 une dynamique, pourtant pas toujours facile \u00e0 stimuler lorsque l\u2019on conna\u00eet la structure de l\u2019offre globale ou cohabitaient les outillages destin\u00e9s \u00e0 des secteurs aussi divers et vari\u00e9s que le b\u00e2timent, l\u2019automobile, ou encore le bricolage. Toujours est t\u2019il que le syst\u00e8me a parfaitement fonctionn\u00e9, et quel plaisir de revoir une ruche bourdonnante, une affluence comme aux plus beaux jours des salons d\u2019avant Covid. Ce choix d\u2019une offre ramass\u00e9e sur des espaces contenus et parfaitement adapt\u00e9e au nombre de visiteurs a \u00e9t\u00e9 une initiative judicieuse. Cependant, s\u2019il fallait distinguer un endroit encore plus anim\u00e9 que les autres nous citerons incontestablement <strong>the <a href=\"https:\/\/www.eisenwarenmesse.com\/trade-fair\/product-range\/diy-boulevard\/\" target=\"_blank\" rel=\"noopener\">DIY boulevard<\/a>.<\/strong> Les <strong>58 exposants<\/strong> pr\u00e9sents <strong>sur les 272 m<\/strong> de cet espace ont connu des journ\u00e9es riches tant cet espace a connu un vrai succ\u00e8s. Il est vrai que le ph\u00e9nom\u00e8ne du <strong>Do It Yourself<\/strong> ne conna\u00eet pas de limites et l\u2019offre propos\u00e9s s\u2019adresse tout aussi bien \u00e0 la client\u00e8le des GSB qu\u2019aux bricoleurs lourds, aux artisans, aux n\u00e9goces. En effet, Le concept balaie large. Quoiqu\u2019il en soit, ce boulevard reste une fi\u00e8re id\u00e9e et le point fort de cette \u00e9dition 2022 <a href=\"https:\/\/www.eisenwarenmesse.com\/\" target=\"_blank\" rel=\"noopener\"><strong>du salon Eisenwarenmesse.<\/strong><\/a> A noter \u00e9galement, la mont\u00e9e en gamme technologique de l\u2019outillage qui ne cesse de se sophistiquer, int\u00e9grant notamment la connectivit\u00e9, rendant ainsi celui ci non seulement high tech mais aussi toujours plus confortable pour l\u2019utilisateur ce qui ne constitue pas un mince avantage pour des usagers dans un secteur o\u00f9 l\u2019activit\u00e9 reste quand m\u00eame physique. La s\u00e9curit\u00e9 a \u00e9t\u00e9 \u00e9galement un \u00e9l\u00e9ment d\u2019importance. Mais ce qui nous a interpell\u00e9s, c\u2019est que les tenues destin\u00e9es au travaux manuels ou m\u00eame sur les chantier deviennent des accessoires de mode, o\u00f9 du moins la fr\u00f4lent. <strong>Caterpillar<\/strong> qui a d\u00e9j\u00e0 p\u00e9n\u00e9tr\u00e9 ce march\u00e9 depuis des ann\u00e9es, continue sur sa lanc\u00e9e propose des gammes alliant \u00e9l\u00e9gance, robustesse et confort qui ont largement leur place dans les boutiques de mode.<br \/>L\u2019autre grande attraction que nous retiendrons de ce salon, est ni plus ni moins que la d\u00e9signation des laur\u00e9ats. Nomm\u00e9 <a href=\"https:\/\/www.eisenwarenmesse.com\/events\/events-onsite\/eisen2022\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Eisen Award 2022 powered by ZHH,<\/strong><\/a> acronym of <strong>Zentralverband Hartwarenhandel,<\/strong> celui ci avait pour but de r\u00e9compenser un peu plus d\u2019une cinquantaine de produits innovants. Le tr\u00e8s comp\u00e9tent jury de sp\u00e9cialistes de haut vol a d\u00e9signe trois vainqueurs. Le premier s\u2019adresse aux charpentiers avec le marteau <strong>Alutec<\/strong> sign\u00e9 Picard. Celui ci propose une combinaison unique d\u2019acier et d\u2019aluminium qui permet une ergonomie jamais vue. Le second se nomme Go\u00a0! smart, outil de mesure lanc\u00e9 par <strong>Sola\u2013Messwerkzeuge.<\/strong> D\u2019une longueur de juste 8\u00a0cm, il combine les univers analogiques et digitaux et remplit les fonctions d\u2019un niveau \u00e0 bulle, d\u2019un inclinom\u00e8tre et d\u2019un rapporteur. Enfin le dernier laur\u00e9at des ces<strong> EISEN Award winners 2022 <\/strong>se nomme <strong>Toughbuilt<\/strong> avec son Scraper utility Knife, premier couteau deux en un qui permet de basculer de la fonction couteau \u00e0 la fonction grattoir d\u2019un coup de pouce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6455762 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6455762\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16eb263\" data-id=\"16eb263\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d12251 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d12251\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74710d8\" data-id=\"74710d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d59cd41 elementor-widget elementor-widget-heading\" data-id=\"d59cd41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"LE-commerce_evidemment\"><\/span>L\u2019E-commerce, \u00e9videmment<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-429a1c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"429a1c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76df128\" data-id=\"76df128\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20eac8f elementor-widget elementor-widget-text-editor\" data-id=\"20eac8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u2019il est un secteur qui s\u2019est install\u00e9 durablement dans l\u2019univers des salons, c\u2019est bien s\u00fbr celui de <strong>l\u2019E-commerce<\/strong> and <a href=\"https:\/\/www.eisenwarenmesse.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Eisenwarenmesse<\/strong><\/a> n\u2019y a pas \u00e9chapp\u00e9, tant celui ci fait d\u00e9sormais p\u00e8se de plus en plus lourd dans les \u00e9changes commerciaux, et que l\u2019on en se fasse pas d\u2019illusion, le ph\u00e9nom\u00e8ne n\u2019est pas pr\u00e8s de s\u2019att\u00e9nuer, m\u00eame s\u2019il faut quand m\u00eame relativiser son poids. Nous sommes en Europe, pas en Chine, et nous ne pratiquons pas les achats en ligne avec la m\u00eame intensit\u00e9 que les citoyens de l\u2019Empire du Milieu. C\u2019est une question de philosophie, mais aussi de distances g\u00e9ographiques. Nous ne sommes pas un pays continent et il est encore facile de se rencontrer. Et puis, les contacts humains font partie de notre mode de vie, comme l\u2019a encore prouv\u00e9 le succ\u00e8s de cette plateforme de rencontres. N\u00e9anmoins, il \u00e9tait indispensable que <a href=\"https:\/\/www.koelnmesse.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Koelnmesse<\/strong> <\/a>occupe ce terrain incontournable de l\u2019E-commerce, ce que les organisateurs rh\u00e9nans ont fait. C\u2019est ainsi que les visiteurs ont pu d\u00e9couvrir un \u00e9ventail de produits et services s\u2019adressant aux syst\u00e8mes destin\u00e9s aux boutiques, aux terminaux de paiement, aux stockages et au traitement des donn\u00e9es, jusqu\u2019\u00e0 l\u2019optimisation des moteurs de recherche. Le contenu de cette zone d\u00e9di\u00e9e au commerce \u00e9lectronique a \u00e9t\u00e9 organis\u00e9 par des grands noms tels que <strong>Ebay, DHL, OTTO, Facebook et Shopware.<\/strong><br \/>Pour un retour aux affaires apr\u00e8s tant d\u2019ann\u00e9es d\u2019absence, les organisateurs ont fait tr\u00e8s fort, en proposant un salon plus ramass\u00e9 au niveau de l\u2019espace, mais qui a apport\u00e9 une densit\u00e9 et un dynamisme remarquables. Cette impression de foule \u00e9tait en tout cas une r\u00e9alit\u00e9 accentu\u00e9e par la mise en sc\u00e8ne. Les organisateurs allemands ont fonctionn\u00e9 de fa\u00e7on tr\u00e8s r\u00e9active, tr\u00e8s efficace, en mode commando, comme nous l\u2019avons annonc\u00e9 en titre. En tout cas <a href=\"https:\/\/www.eisenwarenmesse.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Eisenwarenmesse<\/strong><\/a> tant affect\u00e9 parles cons\u00e9quences des annulations dues au Covid a d\u00e9montr\u00e9 sa formidable capacit\u00e9 de rebond en signant un retour remarquable qui permet d\u2019esp\u00e9rer des jours radieux pour la prochaine \u00e9dition, laquelle se tiendra en 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>After having suffered two years of disappearance from the radar screens of the world of trade fairs, Eisenwarenmesse, one of the most beautiful jewels of the Koelnmesse portfolio, has therefore just made its big comeback on the international scene.<\/p>","protected":false},"author":2,"featured_media":2459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-2461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salons"],"_links":{"self":[{"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/posts\/2461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/comments?post=2461"}],"version-history":[{"count":0,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/posts\/2461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/media\/2459"}],"wp:attachment":[{"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/media?parent=2461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/categories?post=2461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradeshowsmag.com\/en\/wp-json\/wp\/v2\/tags?post=2461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}